At MilkMaster, we are committed to spreading the message that breakfast is the most important meal of the day. Our products are made with that in mind, and reflect our deep passions for functional design, sustainability and creative yet simple solutions.
“Why cereal?”, you may ask. According to Statistic Brain, 92% of American households purchase cereal at least once a year. An ABC News poll found that cold cereal ‘tops the list of most common breakfast foods, cited by 31% of those who eat breakfast’. It is evident that cereal is one of, if not the most, popular breakfast choices for many.
In addition to this, we also observed the growing popularity of the healthy eating trend around the world. An Alberta Farmer news report states that ‘market research shows...skipping breakfast has declined’ and ‘people are eating a healthier breakfast, but it has to be quick’ - and what better and easier option than a good ol’ bowl of nutritious cereal?
It is convenient, tasty and ticks all the boxes when it comes to a nutritional and satisfying breakfast. Our love of cereal is what brought us together, but what keeps us going, and continuously innovating, is our shared passion for spreading this simple message: that breakfast is the most important meal of the day. As a team of innovators from a wide array of backgrounds, we spent hundreds of hours pooling together our resources and knowledge to design the MilkMaster, a product aimed at revolutionising the way you eat your breakfast.
To keep in line with our belief in the importance of breakfast, we’ve pledged our commitment to help those who are not as fortunate as us. While we complain about our Soggy Cereal Experience every morning, we often forget that there are those who do not even get to have breakfast every day. Hence, for every MilkMaster PRIME or MilkMaster PETITE you purchase, we will donate $1 to Food from the Heart, a local organisation that aims to alleviate hunger through food distribution projects for the less fortunate.
References:
1.
Breakfast Cereal Statistics. (2012, July 26). Retrieved November 10, 2014, from
http://www.statisticbrain.com/breakfast-cereal-statistics/
2.
Langer, G. (2005, May 17). POLL: What Americans Eat for Breakfast. Retrieved
November 10, 2014, from http://abcnews.go.com/GMA/PollVault/story?id=762685
3. Alberta Agriculture
And Rural Development Release. (2014, October 31). People are eating a
healthier breakfast, but it has to be quick. Retrieved November 10, 2014, from
http://www.albertafarmexpress.ca/2014/10/31/people-are-eating-a-healthier-breakfast-but-it-has-to-be-quick/
4. Food from the Heart. (n.d.). Retrieved November 10, 2014, from http://www.foodheart.org/
