Putting the crunch in your cereal
MilkMaster milk dispenser set
Singapore, 12 November 2014 -
A new company that aims to revolutionise the way you eat your cereal has emerged on the market. The company, MilkMaster, has produced a device, synonymously named the MilkMaster, that eradicates the problem of soggy cereal. The device is targeted at young adults who are beginning to recognise the importance of a wholesome breakfast, and MilkMaster’s CEO, Ms Lydia Teo, 21, is one of these individuals.
As a full-time student at Nanyang Technological University, she joins the ranks of other student cum entrepreneurs pushing their unique products out onto the market.
“The MilkMaster hopes to improve your cereal and overall breakfast experience. I firmly believe that breakfast is the most important meal of the day and to start your day right, you need a positive experience,” Teo said. “The MilkMaster provides that. With our new device, you won’t need to worry about soggy cereal or a disappointing breakfast.”
With a simple pumping action, the MilkMaster adds the right amount of milk into your spoonful of cereal. Incorporating durability, functional design and bright colors, the MilkMaster is inspired by minimalist aesthetics - clean lines and a chrome finish brings a touch of elegance to the user’s daily routine.
The device is microwave-safe, catering to users who prefer their milk warmed. It is also dishwasher-safe, allowing for easy cleaning.
Working with a small team of like minded individuals from various faculties of her university, Teo brought her idea to life after being inspired by the innovative and enterprising spirit promoted in one of her business electives. That class is also where she met Head Designer, Ms Kimberly Ang, 19, and Chief Engineer, Ms Ang Hwee Min, also 19.
The three conceptualised the idea and put it on Kickstarter, the popular crowdfunding website. After reaching their target of SGD$10,000, the team approached manufacturers PlastiPure and Novelis to create prototypes of what would eventually become the MilkMaster.
Almost six months later, their product is now out on the commercial market.
With new age goals and marketing strategies, MilkMaster aims to establish itself as an irreplaceable and unique household item for those who lead or aim to lead healthy lifestyles. Ang, the Chief Engineer, describes the experience as surreal.
“We didn’t expect to gain so much funding in such a short time, and we’re very glad because this proves that we were right about having an audience to market the MilkMaster to.
“I think the overwhelming presence of healthy living-inspired Instagram and Tumblr accounts on social media has shown that young people these days are passionate about healthy living. This is great and we agree that we, as young people, need to make a conscious decision to live healthily,” added Ang, elaborating on the motivations of the company.
Ideally, the MilkMaster would prompt customers to stop skipping meals, especially breakfast, which is the first meal of the day, and has been linked to increased cognitive development and reduced susceptibility to Type 2 diabetes.
Acknowledging the importance of using social media in their marketing strategies, Ang said: “Our plan is to cater to this niche market and provide them with a product that would help them achieve their healthy living goals.”
In line with the healthy spirit, the trio also created the product with environmental sustainability in mind.
Head Designer Ang says: “Aside from the sleek aesthetics, right from the start, we were very sure about wanting to use environmentally sustainable and socially responsible materials. We believe that healthy living and a healthy environment go hand in hand.
“The materials we’ve sourced for are durable and reusable and will eliminate the need for non-reusable plastic and paper,” she explained.
According to the trio, the MilkMaster is made with recyclable aluminium and BPA-free plastic. This increases its durability. The device can be used to keep milk in refrigerators, motivating users to recycle their milk cartons and other such containers.
When asked about plans for expansion, the trio is looking at long-term plans for an expansion of their product line.
Teo said: “We would really like to come up with an entire line of devices that promote a healthy lifestyle and also a range of related dinnerware.
“However, we’ll be focusing on this product launch first, to really establish our brand in the industry before branching out to other things. We’ll also have to wait for inspiration to strike so that we can come up with another marketable idea.”
Press contact:
Ang Hwee Min
+65 8777 9666
hweemin93@gmail.com
Press contact:
Ang Hwee Min
+65 8777 9666
hweemin93@gmail.com
