Monday, 3 November 2014

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Just imagine - it’s 7am on a Tuesday morning. You have less than 10 minutes to grab breakfast before you have to catch the train to work. You look around your pantry, but you already know what you’re going to have. You reach for your favourite box of Coco Pops, turn around, get the milk from the fridge, and fix yourself a bowl of cereal.

You sit down at the dining table and take that first bite. So good, right? It’s 7.05am - you have less than 5 minutes left. You gobble down every spoonful of cereal. Halfway through, you realise that that the cereal is starting to lose its crunchiness. Not so nice anymore. However, there’s nothing you can do. You continue eating.

It’s 7.08am; you’re going to be late. You’ve reached the last few bites of your cereal. You stare down at the soggy mess in the bowl - the cereal is now an unidentifiable pile of mush. You want to finish it, but can’t bring yourself to. Dismayed, you throw the bowl into the sink, and rush out of the house. Still hungry and unsatisfied, you dash into the Starbucks near the train station and grab an overpriced bagel.

Sounds familiar?

From healthy cornflakes to sugary fruit loops, cereal varieties are greater than ever and we love them all. One of the most common and universally-loved breakfast options, there’s something magical in that first crunch in our mouths. What comes after that though… Not so great. We’ve all been through the Soggy Cereal Experience. You know, when you’ve left your cereal in milk for too long and it turns to mush in front you. With the MilkMaster, say goodbye to soggy cereal, and hello to starting your day right, with crispy and crunchy mouthfuls of cereal goodness.